泡泡玛特涨超9%，星星人情人节限定系列发售后溢价近7倍

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e1月23日，\u003c!--SECURE_LINK_BEGIN_0--\u003e泡泡玛特\u003c!--SECURE_LINK_END_0--\u003e(09992.HK)股价一度涨超9%。截至上午收盘，其股价涨幅为6.5%，报219.40港元/股，市值为2943.3亿港元。\u003c/p\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e消息面上，1月22日，泡泡玛特发布2026年情人节限定款盲盒“星星人怦然星动”系列，包括毛绒挂件盲盒、搪胶毛绒公仔礼盒、手办等。其中，“星星人怦然星动”毛绒挂件盲盒，包括6个常规款和2个隐藏款，单个盲盒售价为89元，整盒价为534元。\u003c/p\u003e\u003cp\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_1--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e星星人怦然星动系列毛绒挂件。来源：泡泡玛特\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e \u003c/p\u003e\u003cp\u003e界面新闻在二手交易平台查询发现，目前“星星人怦然星动”毛绒挂件单个盲盒的转手价大部分在100元左右。也有网友的定价在119-849元，并标注为“盒机转赠，官方发货，全新未拆盒”。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e潮玩平台得物APP数据显示，该系列毛绒挂件盲盒中的隐藏款“一起白头”和“一起变老”颇受欢迎，成交价均由89元一度最高涨至699元，溢价6.8倍，也是2026年泡泡玛特溢价最高的产品。截至发稿前，“一起白头”的价格为420元，“一起变老”的价格为410元。\u003c/p\u003e\u003cp\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_2--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e来源：得物APP\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e \u003c/p\u003e\u003cp\u003e得物APP数据显示，泡泡玛特推出的“怦然星动”系列毛绒公仔礼盒装，市场成交价由899元最高上涨至1434元，1月23日回落至1131元。近3日均价为1140元。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e除了上述产品外，近期，泡泡玛特还推出了“PUCKY敲敲系列”毛绒挂件盲盒。因其轻拍即可发出清脆木鱼声，被网友戏称为“电子木鱼”。某电商平台上潮玩店铺售卖的PUCKY敲敲毛绒挂件隐藏款售价为327元左右，溢价率高达230%。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e此前，泡泡玛特推出的多款系列产品经常出现未售先火的现象。比如2025年8月21日晚上10点，泡泡玛特计划正式开售的星星人好梦气象局系列和晒晒夏日系列新品MOKOKO，在二手交易平台被提前高价倒卖。其中，官方定价199元的MOKOKO搪胶毛绒挂件，被炒至600元到1999元不等。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e目前，泡泡玛特的相关产品热度已经下降。得物APP显示，其LABUBU心底密码系列中的搪胶毛绒挂件盲盒，单个挂件价格为88元，此前其价格达到173元左右；ZIMOMO价格为1119元，此前曾达到1500元。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cdiv powered-by=\"qqnews_ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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